DuPont Co. begins a two-year sponsorship of the "June Allyson Show," a series of dramatic plays.
The first of four "great debates" between John F. Kennedy and Richard Nixon is broadcast on Sept. 26 across the country, breaking new ground in presidential campaigning.
 | The most popular shows of the year include "Gunsmoke" and "Wagon Train." Audience share figures regularly exceed 50% for many of the most popular entries in prime tim |
The cartoon ad character Mister Magoo becomes the nearsighted spokesman for General Electric bulbs.
 | NBC's Sunday night hit "Bonanza" makes its debut. It becomes the highest-rated program of the 1960s and is on the air 14 years. |
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